About Us

What We Do

Our mission is simple: to help you create a beautiful home that is specially designed to express your own individuality and creative vision. We help you find the colors you love and the products that match to create the home of your dreams. Pure Home is more than just an online retailer. We're a social hub of everything home decor. We help you choose your home's color palette, style, paint, and furniture while providing you with the information and advice you need to make it all come together perfectly.

How We Do It

You won't have to spend hours scrolling through thousands of products in order to find the ones you like. We've developed an innovative and personalized search contextualization technology that helps create a three-dimensional profile based on your style and color preferences. Our Inspire Color Select Assessment tool helps you find the colors you like and weed out the ones you don't. After you've designed a color palette, we recommend products based on what looks best with your colors and room styles.

Whether you're starting a new home, remodeling, or downsizing to something more intimate, we're here to help make your home distinctly you.

Look through other people's studios and palettes to jumpstart your imagination. Choose colors, home dcor styles, and more to create your personalized studios and palettes. Bring in images, videos, and products to your studios from other sites using our For My Home button. Share your color palettes, studios, comments, and favorite products with friends on Facebook or simply comment on friends studios here. Choose from the custom-selected products we've recommended
and buy online easily and securely.